19 Sep 2019

5 Critical Elements for Local Marketing Success

 5 Critical Elements for Local Marketing Success

Original Source : https://bit.ly/2koOBOs

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars.

MarTech Today’s “Local Marketing Solutions for Multi-Location Businesses” reviews the growing market for local marketing solutions and the 5 critical elements for local marketing success: [...]

11 Sep 2019

How Google’s Recent Changes Affect Higher Education Websites

How Google’s recent changes affect higher education websites

Original Source : https://bit.ly/2medvkF

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions.

With the exception of a few traditional schools like Pennsylvania State University and Gonzaga University, WordStream’s Ken Lyons says most schools are losing their online visibility to other websites [...]

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