11 Sep 2019

How Google’s Recent Changes Affect Higher Education Websites

How Google’s recent changes affect higher education websites

Original Source : https://bit.ly/2medvkF

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions.

With the exception of a few traditional schools like Pennsylvania State University and Gonzaga University, WordStream’s Ken Lyons says most schools are losing their online visibility to other websites [...]

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